No one can deny that you need traffic to your website in order to succeed online. And free traffic beats everything else. So where do we get free traffic? Google and other search engines.
How do we get free traffic from Google?
You’ve experienced this process a lot of times. You go to Google. Enter in a word or phrase you want to research. Then you click on one of the pages that in displayed. Well, the link you clicked on just send free traffic to that website owner. We will be discussing here how to get website traffic to you for free.
You probably only visit a link or two from the first page of results. Actually, almost 100% of the free traffic goes to this first page of results. And believe it or not, the first 3 results receive over 70% of the traffic.
So, obviously your site needs to be in the first page of results to get free traffic from Google. To do that, you need to be “ranked” in Google’s Top 10 results. And this bring us to…
What is SEO?
Search Engine Optimization means that Google thinks your site matches what people are typing into their search box. The intricate formula Google uses to figure this out is really only known by Google. But there are several things that we know for sure.
Before you can get ranked, Google has to first know your site exists. This is called getting “indexed.” When your website gets indexed, Google stores information about it in their massive database.
To get indexed, you have to help Google find your site. And the best way for Google to find you is to get inbound links from other sites. Google will actually follow the links on sites it already has indexed to find new sites and index them.
A couple of great places to do this are in your Twitter or Facebook profiles. Because these sites are indexed multiple times every day. So your new link will get indexed very quickly.
Once you have been indexed, you will start working on increasing your rank. Due to the massive size of the Google database – literally billions of pages – just getting indexed doesn’t do much for you.
There are three components of gaining ranking:
This is the SEO you do on your site itself. You need to make sure your content matches the search terms you’re going after. Obviously, the article you’re reading now is about search engine optimization. Google knows that not just because the words search engine optimization show up. But also because other related words like traffic generation show up in it, as well.
You also need to make sure the title tags, outbound links and the domain itself match the topic of the page. These all play a part in helping Google determine what your website is about.
The next thing to consider is your links. This includes both the inbound and outbound links. With inbound links, you want to have more coming in than going out. So the number of inbound links is important.
A very easy way to get a lot of links to your site is through article marketing. To use this technique you write articles related to the topic of your websites. Then you have to create multiple versions of this articles. And post unique versions to lots of websites that accept articles. And quantity is the key here – so do lots and lots.
Increasing your activity
And lastly, it’s seems clear that Google expects important pages to be actively updated. Static pages that just sit may rank at first, but will fall off over time. So you need to update your pages often. One way to keep adding new content it through RSS feeds.
Comments from other people on your page are another fantastic way to keep your content updated. This means you need to get real live people to your site, as well. One simple method for doing this is to use forums.
Create profiles on lots of forums about your site’s topic. Then become active in the forum. Then put a link to your site in your profile. This gets you inbound links. And it will also get real visitors to your site.
It’s important that you do everything listed here. Unfortunately, rewriting your articles again and again. Setting up tons of profiles on forums. And visiting all the sites to post up your comments and articles takes a really long time. And you’re already too busy, so you mostly likely will never do any of it.
The good news is that there are automated software programs out there that will do this for you. So my best advice is to automate as much of this as you can. This way you’ll actually do it. And not doing it means you will never get free traffic from Google.